Innovator Agenda

Steve “The Hurricane” Weiss

Steve “The Hurricane” Weiss is a nationally recognized speaker and marketing expert with more than 20 years of experience helping business owners grow revenue and dominate their markets. As the founder of Hurricane Marketing Enterprises, he built the company into a seven-figure organization spanning multiple divisions, including a nonprofit dedicated to improving the lives of senior citizens nationwide.

Known for his high-energy delivery and ability to simplify complex strategies, Steve has sold out conferences and trainings across the country while helping thousands of organizations achieve rapid, measurable growth — often doubling or tripling revenue in as little as six months.

Through dedication and real-world experience, Steve has developed a proven growth program that enables startups to quickly outperform competitors while helping established businesses undergo explosive transformation.

See Steve’s Award-Winning Sessions: “Creation of Power Partners” & “The Art of Closing” —  Register today!

Robin Sorlie

Robin Sorlie is a results-driven Chief Operating Officer with over 7 years of experience scaling operations in the Home Health Industry sector, and 20+ years in the Human Services Industry.

Currently leading operations at Spectrum Home Care in North Dakota and South Dakota, Spectrum is a privately owned agency with 3 locations. Robin has taken the business from a $500K a year business in 2018 to a $6M plus business at the end of 2025. Robin currently oversees 175 employees and 500+ clients. She specializes in transforming complex workflows into lean, efficient ways that drive performance.

Robin also takes a hands-on approach to leadership, ensuring that operational stability and innovation go hand-in-hand. Robin is as passionate about training high-performance and experienced caregivers as well as aligning team execution with long-term goals.

See Robin’s Session: “$4M Agency: What I’d Do Differently If I Were Starting Today” — Register today!

Beth Grigg

Beth Grigg is the Senior Director of Resident Services at LCS, where she provides regional leadership across key areas of the resident experience, including Community Life, Health & Wellness Navigation, and Innovative Home Services, the organization’s private duty program.

Beth began her senior living career in 2010 as a Health & Wellness Navigator and has since become a leader in driving resident-centered innovation. She serves on the LCS AI Innovation Committee, contributes to the HLI Wellness Strategy Group, and leads the LCS Connections pillar initiative.

Beth holds a bachelor’s degree in nursing from the University of Pennsylvania and is passionate about helping teams adopt new ideas that improve care and outcomes.

See Beth’s Session: “The Innovation Mindset: Building a Culture That Embraces Change” — Register today!

Elaine Lawson

Elaine Lawson is the National Director of Marketing at ACTi-KARE Inc., bringing decades of experience in launching, growing, and supporting businesses and franchise organizations. Throughout her career, Elaine has helped guide start-up franchises through every stage—from purchase and pre-launch preparation to daily operations and long-term growth.

She previously served as the National Director of Training for ACTi-KARE and as Administrator of ACTi-KARE of Brandon, Florida. Beyond her work in home care, Elaine has also been a political talk show host, professional voiceover artist, Advanced EMT, and entrepreneur. Guided by a philosophy rooted in resilience and excellence, Elaine is passionate about sharing her knowledge and helping the next generation of leaders succeed.

See Elaine’s Session: “Winning the Caregiver Workforce: Caregiver Engagement & Retention” — Register today!