Maymont Senior Care
How Aaniie’s consulting program helped this agency transition from organized chaos to a purpose-driven machine.
Highlights
- Maymont Senior Care transitioned from spreadsheets to a digital system that streamlined scheduling, financial tracking, and marketing efforts.
- Personalized mentorship from Aaniie’s consultant program provided the financial clarity and strategic structure necessary to double the agency’s clientele in just thirty days.
- By leveraging automated features like Caregiver Rewards and a robust community contact CRM, Maymont Senior Care successfully moved away from administrative burnout toward a purpose-driven business model.
- Ultimately, the combination of user-friendly technology and professional guidance granted the owner of May
“The Aaniie Care program is much more robust than I dreamed. Whenever I mention something I want to do, my office coordinator says, ‘I wonder if Aaniie does that.’ Then she gets on the phone with Aaniie’s support team, and they help us figure it out.”
— Nichole Little, Owner of Maymont Senior Care
Challenge
Nichole Little’s company, Maymont Senior Care, was approaching its fifth year, with four years of generating revenue. But the company was still managing operations using paper, spreadsheets, and simple texts to caregivers. The company was operating in a state of “organized chaos.”
Nichole started looking for scheduling and timekeeping software based on a recommendation from her mother, who worked for another home care company. On her mother’s recommendation, Nichole included Aaniie Care in her research. Immediately, Nichole was sold on Aaniie’s simple, powerful interface and the professionalism of the Aaniie team.
About Maymont Senior Care
Maymont Senior Care’s vision is to create a care culture where every senior feels safe, valued, and purposeful at home. Their vision is to deliver compassionate, reliable home care that helps seniors age safely at home.
Maymont Senior Care’s 4-Month Results
Aaniie’s Robust Features
Nichole initially underestimated Aaniie Care’s capabilities, thinking that the simple interface meant fewer features. However, after hiring an office support person, she discovered the system was much more robust than anticipated. With the help of her office coordinator and Aaniie support, the program does everything Nichole needs.
“Meeting Christina, Aaniie’s industry consultant, changed everything for me. The fact that she has experience in the industry means we speak the same language and she understands my pain points.”
Experience with Aaniie’s Consulting Program
Nichole learned about Aaniie’s consulting program through one of Aaniie’s educational webinars and quickly reached out for more information. This led to working with Christina Wells, one of Aaniie’s industry experts.
Nichole found that Christina’s industry experience gave Aaniie’s consultant the ability to “speak the same language.” Christina’s intrinsic understanding of common agency pain points was immensely beneficial in bridging the gap between Nichole’s needs and the software’s capabilities.
“Before the consulting program, my agency could be described as operating in organized chaos. Now it is a purpose-driven, well-oiled machine.”
Impact of the Consulting Program on Financial Success
The biggest issue Nichole Little faced was the financial aspect of the business, as she was not a “numbers person” and had previous bad experiences with bookkeepers.
Christina went “the extra mile” by creating a spreadsheet for budgeting and projections to help Maymont’s team gain a high-level financial understanding. Within the first 30 days of working with Christina, Maymont’s clientele doubled. Nichole attributes this to implementing the strategies provided by Christina.
“We grew quickly just by using the strategies Christina provided. I think a lot of it was just pulling my head out of the weeds with all the things I was bogged down by.”
— Nichole Little, Owner of Maymont Senior Care
Shifting Mindset and Growing Business Acumen
Nichole Little’s background was in nursing, including acute care, cardiac care, and hospice, which led her to direct a senior living community, but she did not like the corporate culture. During her time as a director of a Senior Living community, she realized her passion was working with seniors, so she started Maymont Senior Care.
Initially, her business was driven entirely by passion, but she became overwhelmed trying to manage all administrative, scheduling, and financial tasks. From the consulting program, she learned the value of knowing not only the why behind what she was doing, but also the how.
Nichole began to realize her initial “anti-corporate” stance was a misunderstanding. The program helped her understand that corporate processes and structure, such as good systems and being financially healthy, are essential business acumen for any business, even one built on passion. The provided tools, like the customized budgeting sheet, were invaluable for making decisions based on objective data rather than guessing.
“Within the first 30 days of working with Christina, my clients doubled.”
— Nichole Little, Owner of Maymont Senior Care
Leveraging Consulting Tools
Beyond training on Aaniie’s features, Christina provided templates and guides that are highly effective, including weekly homework to help grow the agency.
Christina also provided a spot-on job description, which Nichole Little is using to promote a caregiver to the coordinator role, ensuring clear expectations for the new hire. Nichole also finds the use of Christina’s recommended weekly time blocks key for productivity. Time blocks ensure that Nichole and her team are accountable for tasks like marketing and invoicing.
Aaniie’s Impact on Quality of Life
When asked how Aaniie has changed her life, Nichole said she now has peace of mind, allowing her to disconnect without worry. The system centralizes communication and administration, reducing cumbersome processes. Specifically, the open shifts feature allows Maymont Senior Care’s staff to cover shifts quickly, eliminating the need for frantic texting. Nichole listed using open shifts/scheduling, community contacts, and quick notes as other life-changing features.
“The more I look for solutions in Aaniie Care, the more I discover there is.”
— Nichole Little, Owner of Maymont Senior Care
Advice from Nichole Little
“Don’t stop. Just keep moving forward on your momentum. Don’t get comfortable.”
If you’re ready to expand your business, reach out to Aaniie for more information and a free demo.
“I think the Aaniie team does an amazing job of reaching their customers and really trying to solve our problems.”
— Nichole Little, Maymont Senior Care
Aaniie’s Business Coaching Program
Exclusive to Aaniie Care users, our personalized consulting and business coaching program is led by Christina Wells, Aaniie’s Clinical Subject Matter Expert. Designed to help agency owners confidently launch, scale, and strengthen their business, the program offers hands-on guidance at an accessible, affordable price. With more than 20 years of home care industry experience and firsthand experience running an agency, Christina partners with agencies nationwide to share proven strategies and best practices.