7 Top Tips for Nanny Agencies Looking to Include Newborn Care Specialist (NCS) Placements

For nanny agencies looking to increase sales, attract new clients, differentiate their agency from competitors, and scale in a cost-effective way, including Newborn Care Specialist (NCS) placements could be the perfect solution. 

Of course, the first step in adding/expanding any new service is to conduct thorough market research. You’ll need to confirm there’s a strong demand for NCS services in your area(s) and check out what your competitors are already offering.

But once you’ve got the green light, how can you be sure of making NCS placements an integral, successful, and sustainable part of your nanny agency?

This article highlights seven top tips to help you begin and position your agency as the go-to, trusted resource for expectant parents seeking newborn care support.

7 effective ways to add or expand NCS placements at your nanny agency 

Whether you’re adding NCS services for the first time or looking to expand an existing program, these insights will help you get off on the right foot and ultimately succeed in your exciting new venture. 

1. Establish your agency’s operational efficiency 

Before adding or expanding NCS placements, it’s essential to establish your agency’s operational capacity to ensure it can support growth without compromising any existing services. 

Successfully taking on a new service line requires having efficient processes in place – including booking/scheduling, caregiver/client matching, billing, and payroll – otherwise, you may risk your teams becoming overwhelmed, potentially leading to errors and dissatisfaction. 

Establishing a solid infrastructure with streamlined processes will ensure your agency can scale smoothly and sustainably without stretching itself too thin.

Using technology-driven tools – like those included in the Aaniie Kids platform – is the perfect solution to automating repetitive admin tasks, making adding and managing new NCS placements easier while maintaining high service standards across the board. 

With features such as lead management, instant bookings, automated scheduling, advanced caregiver/client matching, and integrated billing and payroll, you can be sure your agency is operating efficiently and able to scale with ease.

2. Educate families on the value of Newborn Care Specialists

Many families expecting a baby are unaware that newborn care services exist, or if they are aware of this, they may be unfamiliar with the term ‘Newborn Care Specialist’ (NCS). They may also have a limited understanding of the myriad benefits an NCS can provide during the first crucial weeks and months of a baby’s life. 

This is where your agency can really stand out and pave the way for success – by providing all the educational content families need to make an informed decision about whether or not they want to employ an NCS. For example:

• Families are likely more familiar with terms like ‘night nurse,’ ‘baby nurse,’ or ‘night nanny’ when looking for newborn assistance. Helping them understand that ‘Newborn Care Specialist (NCS)’ is the correct terminology for licensed professionals explicitly trained in newborn care – who offer services distinct from those provided by postpartum doulas or night nannies – is an important first step. 
• Promoting the benefits an NCS offers is also essential, for example, sleep conditioning, feeding support, setting up newborn care routines, and supporting new moms through their postpartum recovery (and adjustments to motherhood if it’s their first child). By hosting webinars or Q&A sessions, writing blog content, and sharing across your social media channels, you can clearly explain these benefits and position your agency as an expert authority for expectant parents.
• Personalized consultations can also help families understand how an NCS would fit into their lifestyle and meet their specific requirements. They also offer an ideal opportunity to promote the flexible options your agency can provide to meet each family’s unique needs (e.g., overnight, live-in, hourly, etc.).
• Once you’re up and running, be sure to provide success stories, testimonials, and case studies from past clients to further reinforce the value of hiring an NCS through your agency. 

The more informed parents are about NCS services, the more likely they are to invest in your specialized newborn care placements when the time comes.

Agencies using a childcare platform like Aaniie Kids will have the advantage of secure communication tools to share this information directly with existing families via HIPAA-compliant messaging – building engagement in their NCS placements from day one.

3. Secure the right talent for your NCS team 

Finding fully qualified, highly skilled NCS candidates for your team is essential to creating a strong NCS placement program. Look to attract and retain top-tier newborn care specialists through competitive pay, professional development opportunities, and referral incentives.

Agencies using childcare software like Aaniie Kids can significantly increase their chances of engaging the cream of the crop and making the right hiring decisions with advanced recruitment and retention tools that deliver a superior candidate/employee experience, including:

• A job posting generator to share with internal and external prospects
• An applicant tracking system (ATS)
• Integrated background checking
• Detailed candidate profiles
• Advanced family-NCS matching tools
• Caregiver Rewards – an embedded, automated loyalty program
• A mobile app for streamlined, secure communication throughout the hiring process and beyond

While recruiting experienced newborn care specialists is important, don’t overlook the potential within your existing nanny network. Some of your current caregivers may be interested in upskilling to become NCS-certified, which can benefit both them and your agency. Offering or partnering with training programs in newborn care, sleep training, and lactation support can be an affordable way to expand your talent pool and ensure high-quality placements.

Investing in your caregivers will not only improve hiring and retention efforts but also strengthen your agency’s reputation as a provider of high-quality newborn care services.

4. Ensure high compatibility for every NCS placement

There are limited opportunities during the early postpartum period for tryouts or to make changes if an NCS isn’t the best fit for a family. There’s no room for error when it comes to matching a family with the right newborn care specialist. Even a slightly mismatched placement can lead to significant stress for both the family and the NCS at this critical time. 

Therefore, implementing a thorough and efficient matching process is essential to prioritizing high compatibility from the start.​

Tech tools like those embedded in the Aaniie Kids platform can significantly enhance the precision of your matching process. For example, you can easily create detailed candidate profiles to share with the family for consideration, and the platform’s advanced decision support algorithms power precise family-NCS matching by analyzing multiple compatibility factors. 

By leveraging these tools, your agency can provide personalized, efficient, and highly compatible NCS placements in minutes, fostering long-term satisfaction and trust with your clients as you continue to grow your business.

5. Leverage digital marketing to reach more families

To attract more families, your agency needs a strong online presence where you can educate families about NCS placements and clearly outline your service options and pricing structure.

Optimize your website and content for NCS-related keywords, ensuring potential clients can find you when searching for newborn care services. 

Blog posts, video testimonials, and social media content focused on common parent concerns around newborn care – such as sleep conditioning, feeding support, and postnatal recovery – will all help to boost engagement and build trust.

Additionally, consider paid advertising on Google and social media platforms to target expecting and new parents. Running location-based campaigns and offering free consultations can encourage inquiries and increase conversions. 

A well-executed digital marketing strategy will ensure your agency reaches the right audience at the right time, helping you to establish your new childcare service line.

6. Build strategic partnerships with birth professionals

Expecting parents often turn to OB-GYNs, midwives, doulas, lactation consultants, and pediatricians for guidance during pregnancy and postpartum. By building strong referral partnerships with these professionals, your agency can connect with families at the exact moment they’re considering newborn care support. 

Offering educational resources, collaborating on workshops, or providing referral incentives can encourage birth professionals to recommend your agency’s NCS services.

Consider networking within parenting groups, hospitals, and prenatal classes to expand your reach further. 

Many families seek trusted recommendations, and having birth professionals advocate for your agency adds credibility. A well-established network can create a steady flow of referrals, helping your NCS placement services grow organically.

7. Leverage data-driven insights 

Successful agencies don’t rely on intuition when it comes to adding or expanding their childcare services – they use data-driven insights to continually refine their processes, improve placements, and drive business growth. 

By analyzing key performance indicators (KPIs) like placement success rates, NCS retention, and family satisfaction, your agency can identify the strengths in your new offerings and pinpoint areas requiring improvement.

Tracking these metrics as you go along will help you make informed decisions, ensuring that your NCS placements remain competitive, efficient, and profitable.

With tools like Aaniie Kids’ business intelligence dashboards, childcare agencies can gain real-time access to crucial performance data. Features such as automated KPI tracking, placement analytics, and caregiver-client satisfaction feedback loops provide a clear picture of what’s working well and which areas need adjustment. 

By leveraging these insights, your agency can continually optimize operations and confidently scale your NCS placements while maintaining exceptional service quality.

Take your NCS placements to the next level with Aaniie Kids

Adding or expanding Newborn Care Specialist (NCS) placements can be a powerful and cost-effective way to elevate your agency’s offerings, attract new clients, and strengthen relationships with existing families. 

Whether educating parents on the benefits of newborn care specialist support, upskilling your existing caregivers, or building referral partnerships with birth professionals, there are many strategic ways to make sure NCS placements become a successful and sustainable part of your agency.

By following the tips above and embracing technology, your agency can confidently streamline operations, seamlessly integrate new childcare service lines, create superior experiences for both your newborn care specialists and your families, and scale your business with ease.

Ready to take your agency’s NCS placements to the next level? Contact Aaniie Kids today to learn how our all-in-one platform can help – or book a demo to see firsthand how these powerful tools can help you reach your business goals. 

The future of your childcare agency starts now. Let Aaniie Kids support you as you build a solid foundation for sustainable growth and long-term success.