Proving Your Value: How Home Care Agencies Can Thrive in a Value-Based Care Model

The U.S. healthcare landscape is undergoing rapid change. Across hospitals, physician groups, and payer networks, the traditional fee-for-service model is giving way to value-based care (VBC) — where providers are paid based on the quality and outcomes of care, rather than the number of hours or services delivered. 

While this shift began in medical settings, it’s increasingly shaping expectations for non-medical home care as well. 

For agency owners, the expansion of value-based care carries both a challenge and an opportunity. 

Clients/families, referral partners, and payers want to see more than friendly service and reliable scheduling — they want clear evidence that your home care services help lead to:

• Better health outcomes and an improved quality of life.
• Fewer hospitalizations and emergency room visits.
• Higher engagement and satisfaction.
• Stronger adherence to care plans and treatments.
• Greater coordination across the whole care team.
• Reduced healthcare costs.

In short, it’s not enough to deliver outstanding care; you also need to prove its value.

In this article, we’ll break down how non-medical home care providers naturally support the VBC model, why proving your value matters, and the key metrics that define success. 

We’ll also explore how technology like Aaniie Care can help agencies both deliver exceptional, cost-effective care and clearly demonstrate the outcomes that matter.

How non-medical home care supports the value-based care model

For years, the critical role of non-medical home care in improving health outcomes went largely unrecognized in broader healthcare conversations. But as value-based care gains traction, agencies are now being acknowledged as essential partners in helping clients/patients stay healthier, avoid costly interventions, and remain engaged in their care.

Some of the key ways home care directly supports value-based care goals include:

• Supporting daily functioning and independence, helping clients maintain abilities/activities that improve quality of life and outcomes.
• Providing preventive care and early interventions that address risks before they escalate and reduce downstream healthcare costs.
• Offering meaningful companionship with well-matched caregivers that supports mental well-being and reduces the health risks associated with social isolation.
• Promoting adherence to personalized care plans and medication routines, supporting treatment effectiveness, and achieving better health outcomes.
• Preventing avoidable hospital and ER visits by monitoring clients’ overall well-being during regular visits and spotting health concerns early.
• Engaging clients and families in the care process, improving communication, trust, confidence, and overall satisfaction.
• Sharing timely updates with physicians and care teams, strengthening care coordination with the broader care team, and informing clinical decisions and care plan adjustments.
• Tracking and documenting outcomes to demonstrate client progress and system-wide impact.

By aligning so closely with value-based care priorities, non-medical home care agencies are now positioned not just as service providers but as vital strategic partners. 

Recognition is an important first step, but it’s not the finish line. To fully thrive in a value-based care environment, agencies must move beyond being seen as helpful and demonstrate – with data and measurable outcomes – the substantial value they bring to clients, families, referral partners, and payers.

Why home care agencies must prove their value 

When agencies can clearly demonstrate outcomes, they don’t just meet payer expectations — they unlock a cycle of growth, credibility, and stronger partnerships. 

The advantages of being able to prove value include:

• Higher client and family satisfaction, driving more referrals and positive reviews.
• Stronger partnerships with hospitals, physicians, and care coordinators.
• Expanded access to payer contracts and preferred provider networks.
• A reputation for quality that differentiates your agency in the market.
• Improved caregiver morale, recruitment, and retention.
• Recognition as a trusted contributor to outcome-focused care models.
• More efficient use of staff and resources through data-driven processes.
• Better positioning for favorable insurance rates and funding opportunities.

In short, being able to prove value isn’t just a nice-to-have — it’s essential for sustainability and growth in a system that rewards measurable results.

By adopting the right tools and strategies to make outcomes visible, home care providers can move beyond anecdotal evidence and establish themselves as trusted, outcome-driven partners.

How home care agencies can measure success in value-based care

Proving value requires structured, consistent measurement. For home care agencies, this means tracking data in actionable ways and setting clear KPIs to monitor performance over time.

The metrics that matter most fall into three key categories:

1. Client outcomes

Track tangible events such as hospitalizations, ER visits, and falls using structured incident logs, caregiver reports, or client/family updates. Combine this with documentation of preventive interventions — such as medication reminders, home safety checks, and early condition monitoring — to demonstrate how your agency actively supports client health. 

Where possible, benchmark results against industry standards or your own historical data to highlight improvements and demonstrate the effectiveness of your care. 

Setting KPIs — for example, ‘reduce client falls by 50% over six months’ or ‘improve adherence to care plans by 20% over one year’ — turns these metrics into measurable goals.

2. Client experience and satisfaction

Capture family and client feedback through formal surveys, Net Promoter Scores (NPS), and regular check-ins. 

Pair this with caregiver retention and stability metrics as an additional indicator, since consistent staffing strongly correlates with higher satisfaction and better outcomes. 

KPIs could include targets like ‘maintain an NPS score of 80+’ or ‘achieve 75% caregiver retention annually’.

3. Operational efficiency

Monitor efficiency with metrics such as visit completion rates, on-time arrival percentages, and reductions in scheduling errors or missed shifts. Track documentation of tasks completed during visits to ensure care aligns with each client’s established care plan. 

Also measure the timeliness and effectiveness of communication with caregivers, clients, families, and the broader care team to demonstrate coordinated, reliable care delivery.

Efficiency KPIs might include ‘90% of visits completed on time’ or ‘100% of care plan tasks documented per visit’.

Numbers tell a story — but tracking outcomes, satisfaction, and efficiency is only useful if agencies have the tools and processes to do it consistently. The challenge is clear: how can home care providers prove their value, measure success, and generate meaningful insights without adding unmanageable administrative work? 

The next step is exploring practical solutions that make this process efficient and scalable.

Deliver results and prove your value with Aaniie Care

For home care providers to thrive in a value-based care environment, two things matter most: delivering consistent, measurable results and making those results clearly visible to stakeholders. 

Technology like Aaniie Care (formerly Smartcare Software) helps agencies achieve both, streamlining daily operations, improving efficiency, and turning care delivery into clear, data-backed proof of impact.

Improving efficiency to deliver consistent results

Key ways Aaniie Care helps agencies improve efficiency to deliver results include:

Applicant tracking and onboarding (ATS) 

Quickly recruit, vet, and hire top caregivers, ensuring a skilled, stable workforce that supports high-quality care and better client outcomes.

Recognition and reward

Motivate and retain caregivers with automated performance-based incentives, promoting consistency in care and engagement that directly benefits clients.

Mobile app for caregivers 

Enable real-time visit documentation, secure messaging, and task updates, helping caregivers deliver efficient, client-centered care from anywhere.

Scheduling and shift management 

Automate shifts, reminders, and EVV integration to reduce errors and maximize on-time visits, supporting adherence to care plans and reliable service delivery.

Custom forms and compliance tools 

Standardize documentation and maintain audit-ready records, freeing staff time while ensuring care aligns with client needs and payer requirements.

Client management and CRM 

Centralize care plans, interactions, and client history to strengthen care coordination, keep families informed, and support proactive care.

Analytics and reporting dashboards 

Turn structured data into actionable insights, helping to optimize staffing, monitor outcomes, and track performance trends without adding administrative burden.

Cloud-based document management 

Store, access, and share client and caregiver records securely from a single, central hub, ensuring timely communication and seamless collaboration across care teams.

By leveraging these tools, agencies can operate more efficiently, reduce admin overhead, and focus on what truly matters: delivering high-quality, outcome-driven care that supports clients’ health, independence, and overall well-being.

Proving value with data

Aaniie Care also equips agencies with the tools needed to document and showcase the outcomes that matter most.

Key features of Aaniie Care that facilitate proving value include:

Real-time documentation 

Record every visit, task, and preventive intervention as it happens, creating an auditable record that shows exactly how care services support client health.

Data sharing 

Facilitate secure, timely sharing of client/caregiver/agency information with relevant parties to enhance transparency and accountability.

Reporting, benchmarking, and analytics

Use the Aaniie API to transform structured data into clear visual insights. Highlight trends in hospitalizations, falls, ER visits, and other client outcomes, then benchmark performance against industry standards or historical data to demonstrate improvements, support KPIs, and provide evidence-based results to referral partners and payers.

Client and caregiver satisfaction tracking 

Conduct regular surveys to assess satisfaction, demonstrate the impact of consistent care, and adapt and improve care delivery as needed.

Billing and reimbursement tracking

Ensure every visit, task, and care service is accurately documented for payer requirements, so your agency gets paid correctly and on time while also demonstrating financial accountability — a key expectation in value-based care models.

With these tools, home care agencies can systematically capture, track, and report the metrics that matter most in value-based care, turning daily operations into credible evidence of impact.

Bonus: Aaniie’s all-in-one home care platform is also scalable, helping agencies maintain efficiency and reduce costs as they grow.

Leveraging Aaniie Care to thrive in today’s value-based care landscape

Aaniie Care brings care delivery and coordination, caregiver management and retention, satisfaction tracking, and data and reporting together in a single, integrated platform, so your agency doesn’t have to juggle multiple systems or fragmented data. This allows your team to focus on what matters most:

• Delivering consistently excellent care.
• Tracking and monitoring outcomes and progress.
• Clearly demonstrating the tangible value of your agency.

By streamlining operations and providing reliable, actionable insights, your home care agency can strengthen relationships with clients and families, enhance satisfaction, and establish itself as a trusted, outcome-focused partner in value-based care networks.

Ready to see how Aaniie Care can help your agency deliver consistently high-quality care and prove its value? Call us today or book a free demo.